Unveil Face's True Clarity

Netto Facial Wash

Before the rise of modern skincare products, Malay facial care relied on natural ingredients from the kitchen and garden. Malay women traditionally used simple, fresh, and locally available ingredients that nourished the skin while reflecting their close connection with nature.

Modern spas continue to use these traditional methods, often combining them with herbs and tropical fruits. Facial masks are typically applied with a brush and left on for 15 minutes to allow the nutrients to penetrate deeply.

The subtle aroma of rice and herbs creates not just a skincare routine, but a soothing, sensory healing experience.

Soaked rice water was used as a natural cleanser; turnip, lime, and cucumber juices acted as toners; scrubs were made from rice mixed with turmeric; and facial masks were prepared with rice pearls, honey, egg, or clay. These simple yet powerful remedies have stood the test of time.

A defining feature of this tradition is that the kitchen itself became the beauty salon. Turmeric brightens the complexion, lime purifies and tones the skin, while honey hydrates and softens. The mask is applied with a brush and left for about 15 minutes to allow the ingredients to deeply nourish the skin. Today, many spas still embrace these natural treatments, enriching them with tropical herbs and fruits to boost skin regeneration and hydration.

Long before commercial skincare products became common, Malay women relied on natural ingredients from their kitchen and garden.

Among these, soaked rice water is one of the most treasured beauty secrets. After rice is soaked in clean water, the resulting rice water is rich in natural starch, B vitamins, amino acids, and minerals. It gently cleanses, brightens the complexion, strengthens the skin barrier, and helps reduce dullness and fine lines.

Imagine lying in a seaside cabana, surrounded by the aroma of freshly mashed natural ingredients. Knowing that everything comes straight from the local market deepens the sense of authenticity.

This is not just skincare — it is a ritual of connection between body, earth, and spirit.

Traditional Rice Water Skincare

Aloe vera (/ˈæloʊ(i) ˈvɛrə, - ˈvɪər-/) is a succulent plant species of the genus Aloe. It is widely distributed, and is considered an invasive species in many world regions. In evergreen perennial, it originates from the Arabian Peninsula, but also grows wild in tropical, semi-tropical, and arid climates around the world. It is cultivated for commercial products, mainly as a topical treatment used over centuries. The species is considered attractive for decorative purposes, and is often used indoors as a potted plant. he leaves of Aloe vera contain significant amounts of the polysaccharide gel acemannan, which can be used for topical purposes. The leaves also contain aloin, which is a toxic compound. Aloe vera products are typically made from the gel. Aloe vera acemannan may be used in skin lotions, cosmetics, ointments and gels for minor burns, skin abrasions, insect bites, and windburn. Oral ingestion of aloe vera extracts may cause acute abdominal pain and cramps, and hepatitis if consumed chronically. It should not be used during pregnancy. Some people have allergic reactions to aloe when used on skin.

Rice is a cereal grain and in its domesticated form is the staple food of over half of the world's population, particularly in Asia and Africa. Rice is the seed of the grass species Oryza sativa (Asian rice)—or, much less commonly, Oryza glaberrima (African rice). Asian rice was domesticated in China some 13,500 to 8,200 years ago; African rice was domesticated in Africa about 3,000 years ago. Rice has become commonplace in many cultures worldwide; in 2023, 800 million tons were produced, placing it third after sugarcane and maize. Only some 8% of rice is traded internationally. China, India, and Indonesia are the largest consumers of rice. A substantial amount of the rice produced in developing nations is lost after harvest through factors such as poor transport and storage. Rice yields can be reduced by pests including insects, rodents, and birds, as well as by weeds, and by diseases such as rice blast. Traditional rice polycultures such as rice-duck farming, and modern integrated pest management seek to control damage from pests in a sustainable way.

Traditionally, rice water was used as a daily facial cleanser, while turnip, lemon, and cucumber juices acted as natural toners. Scrubs were made from turmeric and rice, and masks used honey, egg, and clay — a skincare practice that embodies the “kitchen as beauty salon” philosophy.

Our products carry this rice water heritage forward through naturally fermented rice, enhancing the nutrient content for deeper absorption. Fermented rice water supports skin repair, boosts hydration, and reveals a natural glow.